Proctor, Tony. <br/><br/>
Strategic marketing: an introduction.  Introduction. 

 - 1 
 - New York  Routledge  2002 
 - xvii,318 
<br/><br/><label>ISBN: </label>0415208114 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Strategy
<br/><br/><label>Dewey Class. No.: </label>658.802 PROT