Kumar, S Ramesh. <br/><br/>
Managing Indian brands :  marketing concepts and strategies / 
By S Ramesh Kumar. 
 - 2nd ed. 
 - New Delhi :  Vikas Publishing House ,  2003 . 
 - xii, 356p. ;  23.5 cm. 
<br/><br/><label>ISBN: </label>8125913084 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer decision making and marketing support<br/>Role of marketing planning in a changing environment
<br/><br/><label>Dewey Class. No.: </label>658.827   / KUMS