Czinkota,Michael R;Kotabe, Masaaki. <br/><br/>
Marketing management. 

 - 2nd. 
 - New Delhi :  Vikas Publishing House Pvt  Ltd ,  2001. 
 - xxv,598p. ; 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Managerial Leadership
<br/><br/><label>Dewey Class. No.: </label>658.8   / CZIM