TY - BOOK AU - Sandage, C H;Fryburger, Vernon;Rotzoll, Kim. TI - Advertising: theory and practice: Theory and practice SN - 8185386633 U1 - 659.1 SANC PY - 2004/// CY - New Delhi PB - A.I.T.B.S. Publishers & Distributors KW - Advertising ER -