TY  - BOOK
AU  - D'Alessandro,David F.
TI  - Brand Warfare; 10 rules for building the killer brand: 10 rules for building the killer brand
SN  - 0071362932
U1  - 658.827 DALD 
PY  - 2001///
CY  - New York
PB  - McGraw Hill
KW  - Brand Management
ER  -