D'Alessandro,David F. <br/><br/>
Brand Warfare; 10 rules for building the killer brand.  10 rules for building the killer brand. 

 - 1 
 - New York  McGraw Hill  2001 
 - xvii,185 
<br/><br/><label>ISBN: </label>0071362932 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 DALD