00617nam a2200169Ia 4500008004100000020001500041041000800056082001700064100002300081245010000104250000600204260006100210300001000271650002100281999001900302952012600321210716s2003    xx            000 0 und d  a0074624016  aeng  a658.827 SENS  aSengupta, Subroto.  aBrand positioning: strategies for competitive advantage.bStrategies for competitive advantage.  a1  aNew DelhibTata McGraw Hill Publishing Company Ltdc2003  ax,299  aBrand Management  c197971d197971  001040708MBAaAIMITbAIMITd2004-08-05g215.00l0o658.827 SENSpMBA00536r2026-05-23 00:00:00v172.00w2021-07-16yBK