TY  - BOOK
AU  - Sengupta, Subroto.
TI  - Brand positioning: strategies for competitive advantage: Strategies for competitive advantage
SN  - 0074624016
U1  - 658.827 SENS 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Brand Management
ER  -