Sengupta, Subroto. <br/><br/>
Brand positioning: strategies for competitive advantage.  Strategies for competitive advantage. 

 - 1 
 - New Delhi  Tata McGraw Hill Publishing Company Ltd  2003 
 - x,299 
<br/><br/><label>ISBN: </label>0074624016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 SENS