TY  - BOOK
AU  - Perreault, William D.
AU  - Mccarthy, E Jerome.
TI  - Basic marketing: global managerial approach 
SN  - 9780070620186
U1  - 658.8  15
PY  - 2002///
CY  - New Delhi
PB  - Tata Mc Graw Hill Publishing Company
KW  - Marketing strategy planning
KW  - Behavioral dimensions of the consumer market
ER  -