00671nam a2200205Ia 4500003000400000005001700004008004100021020001800062040001800080041000800098082002100106100002600127245009800153250001300251260006300264300003300327650003200360650004900392700002400441OSt20220212115930.0210716s2002    xx            000 0 und d  a9780070620186  cAIMIT LIBRARY  aeng  a658.8 215bPERW  aPerreault, William D.  aBasic marketing:bglobal managerial approach /cBy William D Perreault and E Jerome Mccarthy.  a14th ed.  aNew Delhi :bTata Mc Graw Hill Publishing Company ,c2002.  aXxxii, 815p. ;G-12 ;c24 cm.  aMarketing strategy planning  aBehavioral dimensions of the consumer market  aMccarthy, E Jerome.