Perreault, William D. <br/><br/>
Basic marketing:  global managerial approach / 
By William D Perreault and E Jerome Mccarthy. 
 - 14th ed. 
 - New Delhi :  Tata Mc Graw Hill Publishing Company ,  2002. 
 - Xxxii, 815p. ;G-12 ;  24 cm. 
<br/><br/><label>ISBN: </label>9780070620186 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy planning<br/>Behavioral dimensions of the consumer market
<br/><br/><label>Dewey Class. No.: </label>658.8   / PERW