TY  - BOOK
AU  - Cateora, Philip R.
AU  - Graham, John L.
TI  - International marketing
SN  - 9780070528963
U1  - 658.848  11
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Implementing global marketing strategies
ER  -