TY  - BOOK
AU  - Sherlekar, S A;Krishnamoorthy, R.
TI  - Marketing management: concepts and cases: Concepts and cases
SN  - 9789350970058
U1  - 658.8 SHES 
PY  - 2013///
CY  - New Delhi
PB  - Himalaya Publishing House
KW  - Marketing Management
ER  -