TY  - BOOK
AU  - Parameswaran, M G.
TI  - Brand building advertising: concepts and cases: Concepts and cases
SN  - 0070474265
U1  - 659.1 PARM 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Advertising
ER  -