Parameswaran, M G. <br/><br/>
Brand building advertising: concepts and cases.  Concepts and cases. 

 - 1 
 - New Delhi  Tata McGraw Hill Publishing Company Ltd  2003 
 - 212 
<br/><br/><label>ISBN: </label>0070474265 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 PARM