TY  - BOOK
AU  - Malhotra, Naresh K
TI  - Marketing research: Applied orientation 
SN  - 8129702568
U1  - 658.83  4
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing Research
KW  - Research Design Formulation
KW  - Data Collection, Preparation, Analysis and Reporting
ER  -