TY  - BOOK
AU  - Jain, P C
AU  - Bhatt, Monika.
TI  - Consumer behaviour in Indian context
SN  - 8121922143
U1  - 658.8342 1
PY  - 2003///
CY  - New Delhi
PB  - S Chand and Company Ltd.
KW  - Consumer Behavior
KW  - Scope and Application
KW  - Consumer Needs and Motivation
KW  - Consumer as a Perceiver and Learner
KW  - Consumer Psycho graphics
KW  - Influence of Group dynamics and Consumer Reference Groups
KW  - Influence of Social and Economic Classes
KW  - Influence of Family in Decision Making
KW  - Diffusion of Innovations
KW  - Cultural Aspects of Indian Consumer Needs
KW  - Organisational Buying Behaviour
KW  - Role of Consumer Behaviour in Advertisement
KW  - Consumer Involvement in Decision Making
KW  - Information Search and Decision Making
KW  - Information Search and Processing
KW  - Consumer Protection in India
KW  - Market Segmentation
ER  -