Jain, P C creator Bhatt, Monika. text xx New Delhi S Chand and Company Ltd. 2003 1st ed. monographic und eng

print

255p. ; PB : 24 cm. By P C Jain and Monika Bhatt Consumer Behavior Scope and Application Consumer Needs and Motivation Consumer as a Perceiver and Learner Consumer Psycho graphics Influence of Group dynamics and Consumer Reference Groups Influence of Social and Economic Classes Influence of Family in Decision Making Diffusion of Innovations Cultural Aspects of Indian Consumer Needs Organisational Buying Behaviour Role of Consumer Behaviour in Advertisement Consumer Involvement in Decision Making Information Search and Decision Making Information Search and Processing Consumer Protection in India Market Segmentation 658.8342 JAIP 8121922143 210716 20230726162159.0