01560nam a2200397Ia 4500 20230726162159.0 210716s2003 xx 000 0 und d 8121922143 AIMIT LIBRARY eng 658.8342 1 JAIP Jain, P C 128506 Consumer behaviour in Indian context / By P C Jain and Monika Bhatt 1st ed. New Delhi : S Chand and Company Ltd., 2003. 255p. ; PB : 24 cm. Consumer Behavior 128507 Scope and Application 128508 Consumer Needs and Motivation 128509 Consumer as a Perceiver and Learner 128510 Consumer Psycho graphics 128511 Influence of Group dynamics and Consumer Reference Groups 128512 Influence of Social and Economic Classes 128513 Influence of Family in Decision Making 128514 Diffusion of Innovations 128515 Cultural Aspects of Indian Consumer Needs 128516 Organisational Buying Behaviour 128517 Role of Consumer Behaviour in Advertisement 128518 Consumer Involvement in Decision Making 128519 Information Search and Decision Making 128520 Information Search and Processing 128521 Consumer Protection in India 128522 Market Segmentation 128523 Bhatt, Monika. 128524 ddc BK 1st 658.8342 JAIP 197918 197918 0 0 ddc 0 0 MBA AIMIT AIMIT 2004-07-07 130.00 Bill no:; Bill dt:1900-01-00 0 658.8342 JAIP MBA00483 2025-07-21 00:00:00 130.00 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2005-08-08 130.00 Bill no:BG050R000881; Bill dt:20 0 658.8342 JAIP MBA01790 2025-07-21 00:00:00 104.00 2021-07-16 BK