01333nam a2200373Ia 450000500170000000800410001702000150005804000180007304100080009108200220009910000140012124500730013525000120020826000500022030000260027065000220029665000260031865000340034465000400037865000290041865000620044765000450050965000440055465000290059865000460062765000360067365000480070965000450075765000430080265000380084565000330088365000240091670000190094020230726162159.0210716s2003    xx            000 0 und d  a8121922143  cAIMIT LIBRARY  aeng  a658.834221bJAIP  aJain, P C  aConsumer behaviour in Indian context /cBy P C Jain and Monika Bhatt  a1st ed.  aNew Delhi :bS Chand and Company Ltd.,c2003.  a255p. ;bPB :c24 cm.  aConsumer Behavior  aScope and Application  aConsumer Needs and Motivation  aConsumer as a Perceiver and Learner  aConsumer Psycho graphics  aInfluence of Group dynamics and Consumer Reference Groups  aInfluence of Social and Economic Classes  aInfluence of Family in Decision Making   aDiffusion of Innovations  aCultural Aspects of Indian Consumer Needs  aOrganisational Buying Behaviour  aRole of Consumer Behaviour in Advertisement  aConsumer Involvement in Decision Making   aInformation Search and Decision Making  aInformation Search and Processing  aConsumer Protection in India  aMarket Segmentation  aBhatt, Monika.