Jain, P C <br/><br/>
Consumer behaviour in Indian context / 
By P C Jain and Monika Bhatt 
 - 1st ed. 
 - New Delhi :  S Chand and Company Ltd.,  2003. 
 - 255p. ;  PB :  24 cm. 
<br/><br/><label>ISBN: </label>8121922143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Scope and Application<br/>Consumer Needs and Motivation<br/>Consumer as a Perceiver and Learner<br/>Consumer Psycho graphics<br/>Influence of Group dynamics and Consumer Reference Groups<br/>Influence of Social and Economic Classes<br/>Influence of Family in Decision Making <br/>Diffusion of Innovations<br/>Cultural Aspects of Indian Consumer Needs<br/>Organisational Buying Behaviour<br/>Role of Consumer Behaviour in Advertisement<br/>Consumer Involvement in Decision Making <br/>Information Search and Decision Making<br/>Information Search and Processing<br/>Consumer Protection in India<br/>Market Segmentation
<br/><br/><label>Dewey Class. No.: </label>658.8342  / JAIP