TY  - BOOK
AU  - Parameswaran, M G.
TI  - Understanding consumers: building powerful brands using consumer research: Building powerful brands using consumers research
SN  - 0070474095
U1  - 658.8342 PARM 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Consumer Behavior
ER  -