Parameswaran, M G. <br/><br/>
Understanding consumers: building powerful brands using consumer research.  Building powerful brands using consumers research 

 - 1 
 - New Delhi  Tata McGraw Hill Publishing Company Ltd  2003 
 - xiii,234 
<br/><br/><label>ISBN: </label>0070474095 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342 PARM