TY  - BOOK
AU  - Batra, Rajeev.
AU  - Myers, john G.
AU  - Aaker, David A.
TI  - Advertising management
SN  - 8120312198
U1  - 659.1 5
PY  - 2009///
CY  - South Asia
PB  - Pearson Education
KW  - Marketing strategy and situation analysis
KW  - Advertising cory testing and diagnosis
ER  -