00637nam a2200205Ia 450000500170000000800410001702000150005804000180007304100080009108200190009910000190011824500810013725000120021826000450023030000280027565000460030365000430034970000190039270000200041120220302151919.0210716s2009    xx            000 0 und d  a8120312198  cAIMIT LIBRARY  aeng  a659.125bBATR  aBatra, Rajeev.  aAdvertising management /cBy Rajeev Batra, John G. Myers and David A. Aaker.  a5th ed.  aSouth Asia :bPearson Education ,c2009.  aXiii, 754p. ;c23.5 cm.  aMarketing strategy and situation analysis  aAdvertising cory testing and diagnosis  aMyers, john G.  aAaker, David A.