Batra, Rajeev. <br/><br/>
Advertising management / 
By Rajeev Batra, John G. Myers and David A. Aaker. 
 - 5th ed. 
 - South Asia :  Pearson Education ,  2009. 
 - Xiii, 754p. ;  23.5 cm. 
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy and situation analysis<br/>Advertising cory testing and diagnosis
<br/><br/><label>Dewey Class. No.: </label>659.1  / BATR