TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
TI  - Principles of marketing
SN  - 8129702010
U1  - 658.8  10
PY  - 2005///
CY  - New Delhi
PB  - Prentice Hall of India PVt Ltd
KW  - Marketing channels and supply chain management
KW  - Advertising sales promotion and public relations
KW  - New product development and product life cycle strategies
ER  -