00665nam a2200205Ia 450000500170000000800410001702000150005804000180007304100080009108200210009910000200012024500300014025000130017026000570018330000320024065000510027265000530032365000620037670000210043820220211145759.0210716s2005    xx            000 0 und d  a8129702010  cAIMIT LIBRARY  aeng  a658.8 210bKOTP  aKotler, Philip.  aPrinciples of marketing /  a10th ed.  aNew Delhi :bPrentice Hall of India PVt Ltd ,c2005.  aXix, 661p. ; I-19 ;c27 cm.  aMarketing channels and supply chain management  aAdvertising sales promotion and public relations  aNew product development and product life cycle strategies  aArmstrong, Gary.