Kotler, Philip. <br/><br/>
Principles of marketing / 

 - 10th ed. 
 - New Delhi :  Prentice Hall of India PVt Ltd ,  2005. 
 - Xix, 661p. ; I-19 ;  27 cm. 
<br/><br/><label>ISBN: </label>8129702010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels and supply chain management<br/>Advertising sales promotion and public relations<br/>New product development and product life cycle strategies
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOTP