Ferrell, O C;Hartline, Michael D;Lucas, George H. <br/><br/>
Marketing strategy. 

 - 2 
 - Australia  Vikas Publishing House  2002 
 - xxvi,469 
<br/><br/><label>ISBN: </label>9812431330 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Strategy
<br/><br/><label>Dewey Class. No.: </label>658.802 FERO