TY  - BOOK
AU  - Anderasen, Alan R;Kotler, Philip.
TI  - Strategic marketing for nonprofit organizations
SN  - 8120322592
U1  - 658.802 ANDA 
PY  - 2003///
CY  - New Delhi
PB  - Prentice Hall of India PVt Ltd.
KW  - Marketing Strategy
ER  -