Still, Richard R.

Sales management : decisions strategies and cases / By Richard R. Still, Edward W. Cundiff and Norman A.p. Govoni. - 5th ed. - New Delhi : Pearson Education , 2007. - Xvi, 638p. ; 23.5 cm.

8120305671


Determining sales related marketing policies
Personnel management in the selling fiels
Executing and evaluating sales training programs

658.81 / STIR