TY  - BOOK
AU  - Hawkins, Del I
AU  - Best, Roger, J
AU  - Coney, Kenneth A
TI  - Consumer behavior: Building marketing strategy 
SN  - 0070582343
U1  - 658.8342 9
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd.
KW  - Consumer Behavior
ER  -