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  <titleInfo>
    <title>Consumer behavior</title>
    <subTitle>Building marketing strategy</subTitle>
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  <name type="personal">
    <namePart>Hawkins, Del I</namePart>
    <role>
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  <name type="personal">
    <namePart>Best, Roger, J</namePart>
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  <name type="personal">
    <namePart>Coney, Kenneth A</namePart>
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    <publisher>Tata McGraw Hill Publishing Company Ltd.</publisher>
    <dateIssued>2003</dateIssued>
    <edition>9th ed.</edition>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
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    <extent>xxvi,790p. ; PB : 25 cm</extent>
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  <note type="statement of responsibility">By Del I Hawkins,Roger J Best and Kenneth A Coney</note>
  <subject>
    <topic>Consumer Behavior</topic>
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  <classification authority="ddc" edition="9">658.8342 HAWD</classification>
  <identifier type="isbn">0070582343</identifier>
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