Hawkins, Del I <br/><br/>
Consumer behavior:  Building marketing strategy / 
By Del I Hawkins,Roger J Best and Kenneth A Coney 
 - 9th ed.  Tata McGraw-Hill Edition. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd.,  2003. 
 - xxvi,790p. ;  PB :  25 cm 
<br/><br/><label>ISBN: </label>0070582343 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  / HAWD