TY  - BOOK
AU  - Walker, Orville;Boyd, Harper W;Mullins, John;Jarreche, Jean- Claude.
TI  - Marketing strategy: decision- focused approach: Decision- focused approach
SN  - 0070530882
U1  - 658.802 WALO 
PY  - 2003///
CY  - New Delhi
PB  - Tata Mc Graw Hill Publishing Company
KW  - Marketing Strategy
ER  -