00482nam a2200145Ia 4500008004100000020001500041041000800056082001700064100007300081245008100154250000600235260005800241300001400299650002300313210716s2003 xx 000 0 und d a0070530882 aeng a658.802 WALO aWalker, Orville;Boyd, Harper W;Mullins, John;Jarreche, Jean- Claude. aMarketing strategy: decision- focused approach.bDecision- focused approach. a4 aNew DelhibTata Mc Graw Hill Publishing Companyc2003 axviii,365 aMarketing Strategy