Walker, Orville;Boyd, Harper W;Mullins, John;Jarreche, Jean- Claude. <br/><br/>
Marketing strategy: decision- focused approach.  Decision- focused approach. 

 - 4 
 - New Delhi  Tata Mc Graw Hill Publishing Company  2003 
 - xviii,365 
<br/><br/><label>ISBN: </label>0070530882 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Strategy
<br/><br/><label>Dewey Class. No.: </label>658.802 WALO