TY  - BOOK
AU  - Chunawalla, S A;Sethia, K C.
TI  - Foundations of advertising: theory and practice: Theory and practice
SN  - 8178664860
U1  - 659.1 CHUS 
PY  - 2003///
CY  - New Delhi
PB  - Himalaya Publishing House
KW  - Advertising
ER  -