Chunawalla, S A;Sethia, K C. <br/><br/>
Foundations of advertising: theory and practice.  Theory and practice. 

 - 1 
 - New Delhi  Himalaya Publishing House  2003 
 - 930 
<br/><br/><label>ISBN: </label>8178664860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 CHUS