TY  - BOOK
AU  - Tull, Donald S
AU  - Hawkins, Del I.
TI  - Marketing research: : measurement and method 
SN  - 9788120309616
U1  - 658.83  6
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning Pvt Ltd.
KW  - The Nature of Marketing Research
KW  - The Sources of Research Data
KW  - Measurement Techniques in Marketing Research
KW  - Sampling and Data Analysis
KW  - Marketing Research Reports and Ethical Issues
ER  -