00775nam a2200229Ia 450000500170000000800410001702000180005804000180007604100080009408200210010210000190012324500870014225000120022926000460024130000380028765000370032565000330036265000490039565000310044465000500047570000200052520230710155011.0210716s2009    xx            000 0 und d  a9788120309616  cAIMIT LIBRARY  aeng  a658.83 26bTULD  aTull, Donald S  aMarketing research: bmeasurement and method /cBy Donald S Tull and Del I Hawkins  a6th ed.  aNew Delhi:bPHI Learning Pvt Ltd.,c2009.  axviii,863,I-26 p. ;bPB:c23.5 cm  aThe Nature of Marketing Research  aThe Sources of Research Data  aMeasurement Techniques in Marketing Research  aSampling and Data Analysis  aMarketing Research Reports and Ethical Issues  aHawkins, Del I.