Tull, Donald S <br/><br/>
Marketing research:   measurement and method / 
By Donald S Tull and Del I Hawkins 
 - 6th ed. 
 - New Delhi:  PHI Learning Pvt Ltd.,  2009. 
 - xviii,863,I-26 p. ;  PB:  23.5 cm 
<br/><br/><label>ISBN: </label>9788120309616 
<br/><br/><label>Subjects--Topical Terms: </label><br/>The Nature of Marketing Research<br/>The Sources of Research Data<br/>Measurement Techniques in Marketing Research<br/>Sampling and Data Analysis<br/>Marketing Research Reports and Ethical Issues
<br/><br/><label>Dewey Class. No.: </label>658.83   / TULD