TY  - BOOK
AU  - Pillai, R S N;Bagavathi.
TI  - Modern marketing: principles and practices: Principles and practices
SN  - 8121916976
U1  - 658.8 PILR 
PY  - 2004///
CY  - New Delhi
PB  - S Chand and Company Ltd
KW  - Marketing
ER  -