Pillai, R S N;Bagavathi. <br/><br/>
Modern marketing: principles and practices.  Principles and practices. 

 - 1 
 - New Delhi  S Chand and Company Ltd  2004 
 - viii, 401 
<br/><br/><label>ISBN: </label>8121916976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PILR