TY  - BOOK
AU  - Luck, David J.
AU  - Rubin, Ronald S.
TI  - Marketing research
SN  - 9788120304840
U1  - 658.83  7
PY  - 2002///
CY  - New Delhi
PB  - Prentice Hall of India PVt Ltd.
KW  - Marketing Research
KW  - Planning the Research Project
KW  - Performing the Data Collection
KW  - Processing and Analyzing Data
KW  - Presentation and Follow-Through
ER  -