TY  - BOOK
AU  - Schiffman, Leon G;Kanuk, Leslie Lazar.
AU  - Kanuk, Leslie Lazar.
TI  - Consumer behavior
SN  - 8129701979
U1  - 658.8342  8
PY  - 2004///
CY  - New Delhi
PB  - Pearson Education
KW  - Consumer Behavior
KW  - Consumer Research
KW  - Consumer as an Individual
KW  - Consumer in their Social and Cultural Settings
KW  - The Consumer Decision making Process
ER  -