00716nam a2200217Ia 450000500170000000800410001702000150005804000180007304100080009108200230009910000220012224500680014425000370021226000430024930000310029265000220032365000340034565000510037965000430043070000250047320230926162044.0210716s2004 xx 000 0 und d a8120323505 cAIMIT LIBRARY aeng a658.8342 28bSCHL aSchiffman, Leon G aConsumer behavior /cBy Leon G Schiffman and Leslie Lazar Kanuk a8th ed.bEastern Economy Edition aNew Delhi ;bPearson Education,c2004. axxii,587p.bPB ;c23.5 cm. aConsumer Behavior aThe Consumer as an Individual aConsumer in their Social and Cultural settings aThe Consumer's Decision-Making process aKanuk, Leslie Lazar.