Schiffman, Leon G <br/><br/>
Consumer behavior / 
By Leon G Schiffman and Leslie Lazar Kanuk 
 - 8th ed.  Eastern Economy Edition 
 - New Delhi ;  Pearson Education,  2004. 
 - xxii,587p.  PB ;  23.5 cm. 
<br/><br/><label>ISBN: </label>8120323505 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>The Consumer as an Individual<br/>Consumer in their Social and Cultural settings<br/>The Consumer's Decision-Making process
<br/><br/><label>Dewey Class. No.: </label>658.8342   / SCHL